Why Most Google Ads Campaigns Fail
90% of advertisers lose money on Google Ads because of poor keyword match types, weak ad copy, and absent conversion tracking.
Smart Bidding vs Manual CPC
Smart Bidding uses machine learning to optimize bids in real time. Use Target ROAS or Target CPA once you have at least 30 conversions per month.
Negative Keywords Are Gold
A robust negative keyword list prevents your ads from showing for irrelevant searches, saving up to 40% of wasted spend.